Vacancy -- Commercial Manager

Recruitment Principles

The Welsh Government's recruitment processes are underpinned by the principle of selection for appointment on merit on the basis of fair and open competition as outlined in the Civil Service Commission’s Recruitment Principles.

Vacancy Details

Economy, Skills and Natural Resources
Business Development and Marketing
Management Band 2 - £29,100 - £35,750
Full time (applications are welcome from people who work part time, as part of a job share or who work full time)
Pan Wales
'Pan Wales' means that the location in which the vacancy can be based is flexible, subject to the needs of the business. A list of the Welsh Government's offices can be found on our website ( Please note it may not always be possible to accommodate a preference for a specific office location, but requests will be taken into consideration.

Purpose of Post:

Cadw is the Welsh Government’s historic environment service, working for an accessible and well-protected historic environment for Wales.

We do this by:

  • helping to care for our historic environment for the benefit of people today and in the future
  • promoting the development of the skills that are needed to look after our historic environment properly
  • helping people to cherish and enjoy our historic environment
  • making our historic environment work for our economic well-being
  • working with partners to achieve our common goals together

This role sits within the Business Development and Marketing, reporting to the Senior Commercial Manager and is responsible for line managing a small team.

This post will assist in making Cadw sites economically efficient by maximising income generation streams as well as researching and exploiting new commercial opportunities. The post holder will be responsible for developing commercial pricing policy, overseeing events programme and processes including H&S, managing food and drink offer, increasing income from filming and photography at sites and developing a proactive approach to income generation at Cadw sites to reach income targets.

Key tasks:

  • Proactively developing income generation activity at or associated with monuments and assessing applications for commercial use.
  • Leading and coaching a small team to ensure that day to day operations are delivered effectively, prioritising workloads and supporting staff with learning and development needs.
  • Contributing to the development of a coherent pricing structure for all commercial activity including private hire, food and drink, filming and photography, weddings, ensuring an appropriate economic return.
  • Proactively engaging, building relations and dealing with enquiries from the public, commercial and other organisations concerning hire/use of monuments.
  • Working closely with colleagues across Cadw to ensure that the impact of conservation, maintenance and other requirements are taking into account and that any commercial opportunites arising from these activities are maximised.
  • Revitalising Cadw’s food and drink offer at sites, introducing new outlets, assess success and roll out, often in partnership with local suppliers. Pop up cafes are a focus for 2020 to increase income at key sites and around events.
  • Undertaking procurement in line with government procedures for relevant suppliers for any commercial activity.
  • Evaluating and improving Cadw’s commercial application processes, taking processes online to increase effectiveness.
  • Managing the travel trade offer, overseeing group travel tour operator arrangements and attend some travel shows as the face of Cadw for the trade market. Develop and oversee Cadw’ travel trade offer, lead on familiarisation visits, attend trade shows and align activity with Visit Wales.
  • Overseeing the development of a new Cadw wedding offer including a commercial wedding and catering product, ensuring that the offer is effectively marketed and exploring options for increasing venues across the estate.
  • Developing a filming and photography package for Cadw’s estate that attracts increased usage and properly reflects costs and commercial value.
  • Working collaboratively with colleagues and adding value to the core activity outlined in the Heritage in Arts Framework, Community Archaeology Framework, Lifelong Learning Strategy and Events Framework ensuring that potential commercial opportunities are fully exploited.
  • Project management of various in house commercial events such as ice rinks and cinema screenings.

Development opportunities:

Cadw encourages staff to pursue opportunities for continuous professional development as well as supporting specific learning and development activities linked to business needs.

This is an opportunity to drive up the commercial income generated at Cadw’s sites, employing new tactics and working closely with colleagues across Wales’ leading heritage organisation.

Closing Date:

11/11/2019, 16:00

Welsh Language Requirements

The Welsh Government acknowledges the importance of developing and growing its bilingual workforce, and welcomes applications for any post from candidates who demonstrate their capability to work in both English and Welsh. 

The following list of language requirements represents an objective assessment by the line manager on behalf of the Welsh Government of the Welsh language skills required to undertake the duties of this particular post.

Can read some basic words and phrases with understanding
Can hold a basic conversation in Welsh
Can understand parts of a basic conversation
Can write basic messages on everyday topics

Competencies / Job Specific Criteria


  1. Achieving Commercial Outcomes - Consider, in consultation with commercial experts, alternative ways of working with partners and contractors to identify more efficient outcomes, balancing cost, quality and turn around times.
  2. Delivering at Pace - Plan ahead but reassess workloads and priorities if situations change or people are facing conflicting demands
  3. Changing and Improving - Be prepared to take managed risks, ensuring these are planned and their impact assessed
  4. Seeing the Big Picture - Seek to understand how the services, activities and strategies in the area work together to create value for the customer/end user.

Job Specific Criteria

  1. Experience of implementing successful income generation activity, preferably in the heritage sector.
  2. Skilled and confident negotiator with an outward looking approach to business development.
  3. Ability to confidently evaluate commercial proposals and agreements, develop creative solutions and put them into practice.

Other Information

Zara Cottle - - 03000 259765

How to apply

All applications for this vacancy should be made online via the Welsh Government's online application system.  If you have a disability which would prevent you from applying on-line, please e-mail to request an application pack in an alternative format, or to request a reasonable adjustment related to a disability in order to submit your application.

To apply, you'll need to have an account on our online application system.  Click the 'Apply' button below, and you'll be asked to 'Log in' if you already have an account, or 'Register' if you don't yet have an account.  Registration takes just a few minutes to complete.  You'll need an e-mail address to be able to register.  Once you've registered for an account and logged in, you'll be taken to the online application form, which you'll need to fully complete and submit before the deadline on the closing date.  

If you’d like to apply for this vacancy in Welsh, please use the ‘Newid Iaith / Change Language’ link at the top of this page, to take you to the Welsh version of this advert, from which you can apply in Welsh.

For further information regarding the Welsh Government recruitment process, please see the Recruitment Guidance for internal Candidates (link).

When evidencing your suitability for the post, it is recommended that you refer to the Civil Service Competency Framework (link)

This vacancy is closed to applications.