Vacancy -- Senior Communications and Marketing Manager - 20 miles per hour legislative programme

Working for the Civil Service

The Welsh Government's recruitment processes are underpinned by the principle of selection for appointment on merit on the basis of fair and open competition as outlined in the Civil Service Commission’s Recruitment Principles.

The Civil Service Code sets out the standards of behaviour expected of civil servants.

Vacancy Details

Climate Change and Rural Affairs Group
Transport Strategy and Policy
SEO - £41,700 - £49,370
Up to maximum of £44,200
Full time (applications are welcome from people who work part time, as part of a job share or who work full time)
Fixed Term and Secondment
18 months
Pan Wales
'Pan Wales' means that the location in which the vacancy can be based is flexible, subject to the needs of the business. Please note it may not always be possible to accommodate a preference for a specific office location, but requests will be taken into consideration.

Purpose of Post:

The Senior Communications and Marketing Manager for 20miles per hour (mph) Programme will lead the development and execution of a marketing and communications strategy that supports the behaviour change needed to deliver this high profile legislative programme. This will include comprehensive evaluation and monitoring of the communications and marketing strategy.

The post-holder will be expected to work independently within the 20mph Programme team with a reporting line into the Transport Communications team.

Key tasks:

  • To act as communications and marketing workstream lead and be a senior team member within the 20 mph Legislative Programme team. 
  • To lead on the development and ongoing management of the 20mph communications and marketing strategy, with responsibility for planning, implementation, evaluation and monitoring.
  • Work closely with the Transport / Welsh Government communications teams to ensure that key 20mph messaging is aligned with wider communications and marketing plans. 
  • Lead and manage the communications and marketing fora and border sub group which includes management of high profile stakeholders and partners. 
  • Understand and manage internal and external stakeholder relationships to understand their requirements and priorities to inform the communications and marketing strategy, while influencing them as to the most effective methods of communicating with the public through their communication channels. 
  • Develop and manage the communications and marketing agency to deliver a highly effective communications and marketing campaign for the programme which includes high profile TV, media and radio campaign. 
  • Understand and incorporate Government Communication Service standards, behavioural change, marketing and evaluation methodologies into the campaign. 
  • Produce timely monitoring reports for relevant parties including updates for ministers and directors of the organisation.
  • Monitor the impact of research, communications and marketing activity and adapt plans as appropriate.
  • Manage the communications and marketing budget and record and monitor spend to ensuring accurate reporting.

Development opportunities:

Working as part of a busy team you will have the opportunity to develop your marketing and communications skills, gaining experience of working alongside the wider Climate Change and Rural Affairs Communications team, and liaison with a variety of internal and external stakeholders.

Closing Date:

07/10/2022, 16:00


Posts recruited to as part of this recruitment campaign are broadly open to UK nationals, those with right to remain and work in the UK and those that meet the Civil Service Nationality Rules only. Check your eligibility here:

Prior to appointment, all successful applicants will be required to produce original, acceptable documents as part of the pre-employment checks. If it becomes apparent at a later stage in the process that you aren’t eligible to apply, your application will be withdrawn, or offer retracted.

Equality and Diversity

The Welsh Government is committed to providing services which embrace diversity and which promote equality of opportunity. This is underpinned by the Equality Act 2010 and will be adhered to at each stage of the recruitment process. Our goal is to ensure that these commitments are also embedded in our day-to-day working practices with all our customers, colleagues and partners.

We are committed to being an anti-racist organisation and increasing diversity in the Welsh Government by removing barriers and supporting all our staff to reach their potential. We are committed to recruiting Black, Asian and Minority Ethnic people and disabled people who are currently under-represented in Welsh Government.

We welcome applications from everyone regardless of age, marriage and civil partnership (both same sex and opposite sex), impairment or health condition, sex, sexual orientation, pregnancy and maternity, race, religion or belief, gender identity or gender expression.

We are a Stonewall Diversity Champion and a Disability Confident Level 3 (Leader) organisation. Key to supporting this work and providing peer support are five Board sponsored Staff Networks (Disability Awareness and Support (DAAS); Minority Ethnic Support Network (MESN); Mind Matters (Mental health and well-being); PRISM (Lesbian, Gay, Bisexual, Transgender, Intersex +) and Women Together.

Disability Confident

A Great Place to Work for Veterans

This vacancy is part of the Great Place to Work for Veterans initiative.

Welsh Language Requirements

The Welsh Government is a bilingual organisation and Welsh language skills are considered an asset to the organisation. We encourage and support staff to learn, develop and use their Welsh language skills in the workplace. 

The following list of language requirements represents an objective assessment by the line manager on behalf of the Welsh Government of the Welsh language skills required to undertake the duties of this particular post.

Not necessary to undertake the duties of this post

Social Partnership

In Welsh Government, the relationship between the employer and trade unions is based on social partnership. We believe our goals can best be achieved by management and trade unions working together.

Our 3 recognised trade unions are:
•         PCS
•         Prospect
•         FDA

This relationship is underpinned by a partnership agreement. This sets out how our unions work with Welsh Government on issues such as:
•         pay
•         terms and conditions
•         policies and procedures
•         organisational change.

Our Welsh Government trade union colleagues work together to give their members a real say in the workplace. They make sure that the interests of their members are promoted and protected. They also help reduce inequalities and improve terms and conditions.

The Welsh Government has an excellent track record of working in partnership with its trade unions. We encourage staff to get involved. We support you to join a recognised trade union, to ensure your voice is heard in the workplace. and to learn more about trade unions and partnership working.

Competencies / Job Specific Criteria


  • Leading and Communicating - Communicate using appropriate styles, methods and timing, including digital channels to maximise understanding and impact. 
  • Making Effective Decisions - Identify a broad range of relevant and credible information sources and recognise the need to collect new data when necessary from internal and external sources.
  • Seeing the big picture - Develop an understanding of own area’s strategy and how this contributes to Departmental priorities
  • Collaborating and Partnering - Establish relationships with a range of stakeholders to support delivery of business outcomes. 

Job Specific Criteria: 

  • Relevant experience of working in a senior role in a busy, high pressure communications, marketing, change programme environment. 
  • Experience of dealing with senior leaders and a wide range of high-profile stakeholders.
  • Experience of leading on high profile behavioural change campaigns. 

Assessment Process

Applications will be sifted.
Successful candidates invited to interview.
5 minute presentation based on question given in advance.
Interview will follow competency and job specific criteria from the application form.

Other Information

  • Unless stated otherwise in ‘actual starting salary’, all candidates will start at the minimum of the pay scale being appointed to (this includes existing civil servants).This is not negotiable.
  • Unless stated otherwise in ‘type of opportunity’, this recruitment advert is not open on a Loan or Secondment basis.
  • For more information on the eligibility criteria and terms and conditions for Loan and Secondment positions in Welsh Government, please see external recruitment candidate guidance.
  • Unless stated otherwise in ‘Location of Post’ the role/s recruited to via this campaign can only be worked in the UK, not overseas.

Chartered Institute of Marketing (CIM), CIPR qualifications or at least 3/5 years relevant communications and marketing experience at a senior management level. 

This job is a full time post. However, applications from part-time and job share staff are welcome. This post is currently remote working due to Covid restrictions. Welsh language is not essential for this role but would be desirable. This role will require occasional travel to Government offices and partner organisations across Wales.

Hannah Davies - 03000 256954

How to apply

All applications for this vacancy should be made online via the Welsh Government's online application system.  If you have an impairment which would prevent you from applying on-line, please e-mail to request an application pack in an alternative format, or to request a reasonable adjustment related to an impairment in order to submit your application.

To apply, you'll need to have an account on our online application system.  Click the 'Apply' button below, and you'll be asked to 'Log in' if you already have an account, or 'Register' if you don't yet have an account.  Registration takes just a few minutes to complete.  You'll need an e-mail address to be able to register.  Once you've registered for an account and logged in, you'll be taken to the online application form, which you'll need to fully complete and submit before the deadline on the closing date.  

If you’d like to apply for this vacancy in Welsh, please use the ‘Newid Iaith / Change Language’ link at the top of this page, to take you to the Welsh version of this advert, from which you can apply in Welsh.

For further information regarding the Welsh Government recruitment process, please see the Recruitment Guidance for External Candidates (link).

When evidencing your suitability for the post, it is recommended that you refer to the Civil Service Competency Framework (link)

Grievance and Complaints

Anyone who believes they have been treated unfairly, or has a grievance or complaint, about how the process was conducted should either write to the Head of Resourcing, Welsh Government, Cathays Park 2, Cardiff CF10 3NQ or email  If you are unhappy with the outcome of the complaint raised with the Welsh Government and feel that the principles of appointment on merit through fair and open competition have not been met you have the right to pursue your grievance with the Civil Service Commission.

This vacancy is closed to applications.