Vacancy -- Press Officer
Purpose of Post:
Media relations are at the heart of government communication. The media is a vital partner to create public understanding of the aims and impact of the government’s work, and build the trust that the public place in our policies and services.
Press Officers communicate the Welsh Government’s policies and priorities, targeting identified audiences with key messages delivered at the right time through the most appropriate channels, with an increasing focus on digital content creation. Their reactive communication role involves responding to enquiries from journalists, media monitoring, and rebutting inaccuracies. Each of these activities requires skill, knowledge of media and careful handling.
Delivering positive coverage in the media, including social media, for the Welsh Government is a key part of the job, so a good news sense and creativity is important. So too is successfully selling-in stories to news editors and journalists that deliver appropriate coverage.
- Act as a media contact for Ministers on a specific portfolio.
- Ensure that the policies and initiatives of the Welsh Government are clearly communicated through the media via proactive and reactive media communications, including press notices and statements to the media
- Develop and manage social media channels, and create content, using analytics to evaluate impact.
- Meet regularly with Ministers, Special Advisors, and senior officials to plan future media activity and handling as required.
- Develop communications plans to support key announcement or issues.
- Provide regular evaluation of activity for . Ministers and officials.
- Accompany Ministers on engagements, advising on media arrangements, organising and managing interviews, and capturing social media content.
- Build strong links with UK, Welsh, regional and specialist media.
- Establish and maintain good working relations with a range of individuals and organisations including. Ministers, special advisers, policy colleagues, other Government Departments, external agencies, stakeholders and contractors.
- Adhere to high professional and ethical standards, including good writing skills, accessibility, proof reading, and use and presentation of data .
- Keep abreast of developments in the communications landscape, in particular how best to incorporate digital and social media into integrated communications plans and share learning with colleagues
- Work with communications colleagues in other disciplines to deliver cross-cutting strategic communications activity and develop wider knowledge of all communications activity.
- Take part in the evening and weekend press office duty rota as required.
Welsh Language Requirements
The Welsh Government acknowledges the importance of developing and growing its bilingual workforce, and welcomes applications for any post from candidates who demonstrate their capability to work in both English and Welsh.
The following list of language requirements represents an objective assessment by the line manager on behalf of the Welsh Government of the Welsh language skills required to undertake the duties of this particular post.
Competencies / Job Specific Criteria
- Strategic Cluster – Setting Direction (Making Effective Decisions):Make decisions when they are needed, even if they prove difficult or unpopular.
- Strategic Cluster – Setting Direction (Seeing the Big Picture): Be alert to emerging issues and trends which might impact or benefit own and team’s work.
- Insight (GCS Competency): Maintain an awareness of the news agenda and emerging news trends
- Ideas (GCS Competency): Develop outline communication plans, identifying the most effective channels and tools to engage audiences and maximise reach.
Job Specific Criteria:
- Ability to prepare communications strategies and media handling plans for announcements, campaigns and emerging news stories – including identifying relevant media and social media channels and developing a variety of PR materials, including social media content, video, infographics, press notices, articles, and features. .
- Effective written skills that can be adapted when drafting lines for the media, writing press releases, scripts for camera, social media posts, and drafting longer articles for publication in newspapers, specialist press and for digital media, for example blogs.
- Ability to prepare timely media briefings and advice to senior individuals including arranging and planning media opportunities.
There will be an initial sift against the evidence provided under the Job Specific Criteria provided by applicants. If you are deemed competent in that section, the remainder of the application will be assessed.
The interview will consist of two elements, a written exercise and a panel interview.
Feedback will only be provided if you attend an interview.
How to apply
All applications for this vacancy should be made online via the Welsh Government's online application system. If you have a disability which would prevent you from applying on-line, please e-mail SharedServiceHelpdesk@gov.wales to request an application pack in an alternative format, or to request a reasonable adjustment related to a disability in order to submit your application.
To apply, you'll need to have an account on our online application system. Click the 'Apply' button below, and you'll be asked to 'Log in' if you already have an account, or 'Register' if you don't yet have an account. Registration takes just a few minutes to complete. You'll need an e-mail address to be able to register. Once you've registered for an account and logged in, you'll be taken to the online application form, which you'll need to fully complete and submit before the deadline on the closing date.
If you’d like to apply for this vacancy in Welsh, please use the ‘Newid Iaith / Change Language’ link at the top of this page, to take you to the Welsh version of this advert, from which you can apply in Welsh.
For further information regarding the Welsh Government recruitment process, please see the Recruitment Guidance for External Candidates (link).
When evidencing your suitability for the post, it is recommended that you refer to the Civil Service Competency Framework (link)