Vacancy -- Senior Manager – Communications and Engagement

Recruitment Principles

The Welsh Government's recruitment processes are underpinned by the principle of selection for appointment on merit on the basis of fair and open competition as outlined in the Civil Service Commission’s Recruitment Principles.

Vacancy Details

Education and Public Services
Healthcare Inspectorate Wales
SEO - £39,310 - £47,000
£39,310, but a starting salary of up to £43,760 may be offered for an exceptional candidate
Full time (applications are welcome from people who work part time, as part of a job share or who work full time)
Fixed term
Two years
Pan Wales
'Pan Wales' means that the location in which the vacancy can be based is flexible, subject to the needs of the business. Please note it may not always be possible to accommodate a preference for a specific office location, but requests will be taken into consideration.

Purpose of Post:

HIW is the independent inspectorate and regulator for healthcare in Wales. We check that patients receive good quality healthcare. One of HIW’s strategic priorities is ‘to be more visible’. This post will lead on delivery of HIW’s communication and engagement activities and will play an integral role in helping HIW to meet its strategic objective. 

The post-holder will report to the Head of Strategy, Policy and Engagement and will provide integrated communications advice and support for HIW. The post-holder will support the delivery of HIW’s key priorities through the most appropriate forms of communications. This will include media, community engagement, digital engagement, internal communications and stakeholder management. 

Key tasks:

  • To work with the Head of Strategy, Policy and Engagement to develop and implement a communications and engagement strategy, ensuring all channels work together to achieve HIW’s strategic communication objectives; considering new communication channels as necessary. 
  • To develop and implement a plan to communicate effectively with key stakeholders.
  • To lead the delivery of proactive and reactive media relations, linking with press office and central communications in Welsh Government where necessary. 
  • To review communication and media plans to ensure HIW’s activities are appropriately and accurately reported, gaining maximum exposure. 
  • To contribute to improvements in the design and delivery of HIW publications.
  • To provide and promote content for HIW’s communication channels, ensuring the tone, language and format of communication is targeted effectively and is easily accessible to and read by a range of audiences.
  • To support robust monitoring and evaluation to ensure that communications activity is directly contributing to HIW’s strategic objectives.
  • To use the results of feedback, tests/pilots and effectiveness indicators to improve HIW’s communication and engagement.
  • To ensure HIW’s communications activity is aligned with Inspection Wales partners where relevant.
  • To identify emerging trends in digital and social media and apply this knowledge when developing content and channels. 
  • To represent HIW at engagement events as appropriate.

Development opportunities:

The successful candidate will be part of the Government Communications Service (GCS) and will have access to the range of career and development opportunities available to communications staff throughout Welsh and UK Government.

Closing Date:

15/06/2021, 16:00

Disability Confident

Welsh Government accepts the social definition of disability, in which it is recognised that barriers in society act to disable people who have impairments or health conditions or who use British Sign Language. We are committed to removing barriers so that all (or potential new staff) can perform at their best. The Equality Act 2010 uses the medical definition of disability (“a physical or mental impairment which has a substantial and long-term impact on a person’s ability to carry out normal day to day activities”).

We guarantee to interview anyone who is disabled whose application meets the minimum criteria for the post. By ‘minimum criteria’ we mean that you must provide us with evidence in your application which demonstrates that you generally meet the level of competence for the role and any qualifications, skills or experience defined as essential. We are committed to the employment and career development of disabled people.

If you have an impairment or health condition, or use British Sign Language and need to discuss reasonable adjustments for any part of this recruitment process, or wish to discuss how we will support you if you were to be successful, please email as soon as possible and a member of the team will contact you to discuss your requirements and any questions you may have.

A Great Place to Work for Veterans

This vacancy is part of the Great Place to Work for Veterans initiative.

Welsh Language Requirements

The Welsh Government is a bilingual organisation and Welsh language skills are considered an asset to the organisation. We encourage and support staff to learn, develop and use their Welsh language skills in the workplace. 

The following list of language requirements represents an objective assessment by the line manager on behalf of the Welsh Government of the Welsh language skills required to undertake the duties of this particular post.

Can read some basic words and phrases with understanding
Can hold a basic conversation in Welsh
Can understand parts of a basic conversation
Can write basic messages on everyday topics

Social Partnership

In Welsh Government, the relationship between the employer and trade unions is based on social partnership. We believe our goals can best be achieved by management and trade unions working together.

Our 3 recognised trade unions are:
•         PCS
•         Prospect
•         FDA

This relationship is underpinned by a partnership agreement. This sets out how our unions work with Welsh Government on issues such as:
•         pay
•         terms and conditions
•         policies and procedures
•         organisational change.

Our Welsh Government trade union colleagues work together to give their members a real say in the workplace. They make sure that the interests of their members are promoted and protected. They also help reduce inequalities and improve terms and conditions.

The Welsh Government has an excellent track record of working in partnership with its trade unions. We encourage staff to get involved. We support you to join a recognised trade union, to ensure your voice is heard in the workplace. and to learn more about trade unions and partnership working.

Competencies / Job Specific Criteria

Government Communications Service Professional Competence areas and Behaviours Specific to the Post:


  • Be alert to emerging issues and trends which might impact or benefit own and team's work.
  • Actively encourage ideas from a range of sources and stakeholders and use these to inform thinking.


  • Design integrated communication strategies and examine fit with existing plans.
  • Initiate and lead the development of both reactive and proactive, integrated media campaigns that build on insight and tracking data.


  • Establish relationships with a range of stakeholders to support delivery of business outcomes.
  • Handle high-profile and sensitive media issues. Adhere to confidentiality and provide a clear, trusted brief to media and other partners.


  • Develop proposals to improve the quality of service with involvement from a diverse range of staff, stakeholders or delivery partners.
  • Analyse evidence to assess effectiveness of communication and identify lessons learned.

Job Specific Criteria:

  1. Relevant experience of working in a busy communications environment, including demonstrable experience of proactive and reactive media relations.
  2. Experience of working with a number of different stakeholders to develop appropriate effective communications.
  3. Experience of monitoring and evaluating communications activity to lead to improvement.

Assessment Process

The assessment process will be a sift followed by an interview.

Other Information

Rebecca Jewell - - 03000 622121

How to apply

All applications for this vacancy should be made online via the Welsh Government's online application system.  If you have an impairment which would prevent you from applying on-line, please e-mail to request an application pack in an alternative format, or to request a reasonable adjustment related to an impairment in order to submit your application.

To apply, you'll need to have an account on our online application system.  Click the 'Apply' button below, and you'll be asked to 'Log in' if you already have an account, or 'Register' if you don't yet have an account.  Registration takes just a few minutes to complete.  You'll need an e-mail address to be able to register.  Once you've registered for an account and logged in, you'll be taken to the online application form, which you'll need to fully complete and submit before the deadline on the closing date.  

If you’d like to apply for this vacancy in Welsh, please use the ‘Newid Iaith / Change Language’ link at the top of this page, to take you to the Welsh version of this advert, from which you can apply in Welsh.

For further information regarding the Welsh Government recruitment process, please see the Recruitment Guidance for External Candidates (link).

When evidencing your suitability for the post, it is recommended that you refer to the Civil Service Competency Framework (link)

This vacancy is closed to applications.