Vacancy -- Website Manager

Recruitment Principles

The Welsh Government's recruitment processes are underpinned by the principle of selection for appointment on merit on the basis of fair and open competition as outlined in the Civil Service Commission’s Recruitment Principles.

Vacancy Details

Education and Public Services
Care Inspectorate Wales (CIW)
HEO - £30,600 - £37,410
Full time (applications are welcome from people who work part time, as part of a job share or who work full time)
This is a fixed term, loan or secondment opportunity for up to 12 months to cover maternity leave
Up to 12 months
Pan Wales, Other location
Merthyr Tydfil, Carmarthen, Llandudno Junction
'Pan Wales' means that the location in which the vacancy can be based is flexible, subject to the needs of the business. Please note it may not always be possible to accommodate a preference for a specific office location, but requests will be taken into consideration.

Purpose of Post:

CIW is the independent regulator of social care and childcare. We register, inspect and take action to improve the quality and safety of services for the well-being of the people of Wales. The vulnerable people of Wales are at the heart of everything we do, and this is your chance to use your communication skills in a way that can really make a difference.

Reporting to the Team Manager Communication and Engagement, the main focus of this post will be to manage CIW content across web based digital channels including managing the flow of content from across CIW and publishing to our public facing website and CIW intranet.

This post will help to shape and drive our website and intranet content strategy, providing editorial judgement and constructive feedback to content originators. Ensuring that content is engaging, accessible and usable for our audience, you will identify and help produce new content (including various types of media) and ensure that decisions we make are based on our user needs. You will also be required to monitor and report on website and intranet visitor behaviour, and strive to improve our intranet and website user experience.

A highly creative and persuasive writer, you will on occasion support the PR function, writing news items, campaign and publication content.

A confident communicator, you will need to be comfortable liaising with web developers, and other teams to develop the intranet and website in line with business priorities.

Key tasks:

Manage content, image and tone of CIW website (Internet and Intranet). Working alongside the Engagement Manager and ensuring cross-team working to convey clear, consistent messages across digital channels.

Manage the flow of content from across CIW through to publishing, including editorial review to ensure adherence to the Welsh Government and CIW style guide and accessibility and Quality standards.

Evaluate the effectiveness of the website, including navigation and accessibility, user-friendliness, and reporting and analysing web and digital statistics to inform future improvements. You will identify and help produce new content (including various types of media) and ensure that decisions we make are based on our user needs.

Draft engaging content in all formats including occasional support of the PR function, including drafting news items, and collaborating to produce publications. providing editorial judgement and constructive feedback to content originators.

Work with Engagement Manager to continually develop and improve areas for internal staff/customer engagement. You will also be required to monitor and report on website and intranet visitor behaviour, and relentlessly strive to improve our intranet and website user experience

Provide professional advice and assistance on web communication for CIW, including advice and guidance to content editors on the technical use of the website Content Management System and the formatting information for consistency, accessibility and visual presentation.

Develop a close working relationship with the Welsh Government central web team, and CIW digital team to progress and develop website integration further and best practice across Welsh Government digital services.

Managing own professional development and seeking appropriate opportunities in discussion with the Team Manager Communication and Engagement.

Development opportunities:

This posts offers the opportunity to work in a dynamic organisation which champions improvements in social care through a citizen focussed approach.

Closing Date:

12/05/2021, 16:00

Disability Confident

Welsh Government accepts the social definition of disability, in which it is recognised that barriers in society act to disable people who have impairments or health conditions or who use British Sign Language. We are committed to removing barriers so that all (or potential new staff) can perform at their best. The Equality Act 2010 uses the medical definition of disability (“a physical or mental impairment which has a substantial and long-term impact on a person’s ability to carry out normal day to day activities”).

We guarantee to interview anyone who is disabled whose application meets the minimum criteria for the post. By ‘minimum criteria’ we mean that you must provide us with evidence in your application which demonstrates that you generally meet the level of competence for the role and any qualifications, skills or experience defined as essential. We are committed to the employment and career development of disabled people.

If you have an impairment or health condition, or use British Sign Language and need to discuss reasonable adjustments for any part of this recruitment process, or wish to discuss how we will support you if you were to be successful, please email as soon as possible and a member of the team will contact you to discuss your requirements and any questions you may have.

A Great Place to Work for Veterans

This vacancy is part of the Great Place to Work for Veterans initiative.

Welsh Language Requirements

The Welsh Government is a bilingual organisation and Welsh language skills are considered an asset to the organisation. We encourage and support staff to learn, develop and use their Welsh language skills in the workplace. 

The following list of language requirements represents an objective assessment by the line manager on behalf of the Welsh Government of the Welsh language skills required to undertake the duties of this particular post.

Not necessary to undertake the duties of this post

Social Partnership

In Welsh Government, the relationship between the employer and trade unions is based on social partnership. We believe our goals can best be achieved by management and trade unions working together.

Our 3 recognised trade unions are:
•         PCS
•         Prospect
•         FDA

This relationship is underpinned by a partnership agreement. This sets out how our unions work with Welsh Government on issues such as:
•         pay
•         terms and conditions
•         policies and procedures
•         organisational change.

Our Welsh Government trade union colleagues work together to give their members a real say in the workplace. They make sure that the interests of their members are promoted and protected. They also help reduce inequalities and improve terms and conditions.

The Welsh Government has an excellent track record of working in partnership with its trade unions. We encourage staff to get involved. We support you to join a recognised trade union, to ensure your voice is heard in the workplace. and to learn more about trade unions and partnership working.

Competencies / Job Specific Criteria


Seeing the Bigger Picture

Be alert to emerging issues and trends which might impact or benefit own and team’s work

Leading and Communicating

Continually communicate with staff, helping to clarify goals and activities and the links between these and Departmental strategy

Managing a Quality Service

Develop, implement, maintain and review systems and service standards to ensure professional excellence and expertise and value for money

Delivering at Pace

Regularly monitor own and team’s work against milestones or targets and act promptly to keep work on track and maintain performance

Job Specific Criteria

1. Ability to demonstrate skills and knowledge in relation to web and intranet content delivery, including publishing web content using software e.g. Drupal

2. Experience of planning, managing and evaluating communication activities (across a range of channels) in line with business priorities.

3. Ability to demonstrate experience in content creation across a range of styles and formats (e.g. content for web pages, campaign materials, and social media platforms.)

Assessment Process

Applications will be sifted, successful candidates will then be invited to interview. All interviews will take place virtually via Microsoft Teams.

Other Information

Please ensure you familiarise yourself with the Welsh Government candidate guidance and how to evidence competency based questions.

This is a fix term post for up to 12 months to cover maternity leave.

Natalie Hughes - - 03000628240

How to apply

All applications for this vacancy should be made online via the Welsh Government's online application system.  If you have an impairment which would prevent you from applying on-line, please e-mail to request an application pack in an alternative format, or to request a reasonable adjustment related to an impairment in order to submit your application.

To apply, you'll need to have an account on our online application system.  Click the 'Apply' button below, and you'll be asked to 'Log in' if you already have an account, or 'Register' if you don't yet have an account.  Registration takes just a few minutes to complete.  You'll need an e-mail address to be able to register.  Once you've registered for an account and logged in, you'll be taken to the online application form, which you'll need to fully complete and submit before the deadline on the closing date.  

If you’d like to apply for this vacancy in Welsh, please use the ‘Newid Iaith / Change Language’ link at the top of this page, to take you to the Welsh version of this advert, from which you can apply in Welsh.

For further information regarding the Welsh Government recruitment process, please see the Recruitment Guidance for External Candidates (link).

When evidencing your suitability for the post, it is recommended that you refer to the Civil Service Competency Framework (link)

This vacancy is closed to applications.